The Criticism Protocol

Criticism can turn your entire life and career around. In a negative way. If you don’t handle it in a healthy way.

The Ultimate List of Copywriting Frameworks Which You Can Start Using Today

You are writing all the time. To persuade, to inspire, to report, to teach. Make it powerful and impactful using copywriting frameworks.

The Four Discomforts

The funny thing about life: Everything we want is comfort and yet this is the only thing which we never really get.

Punishing Yourself for the Mistakes of Others

How often do we let ourselves get swept up in anger, forgetting that, more often than not, it only leaves us with the mess? We’re punishing ourselves for what someone else has done. The cost? A lot more than the issue at hand – it can be our health, our

Marketers: Burn-Out or Burn-In?

As marketers we have only two choices on the workplace: 1/ Burn out; 2/ Burn in. Which one do you prefer? There is no use of a burned out, depressed and demotivated marketer. Such a person cannot create anything meaningful and turns into an office clerk, pulling reports and launching

My Professional Philosophy (and Why You Also Need One)

We all know how important is the integrity in life and business. Sometimes, though, it is not very clear how to achieve it. Simple solution: You need a reference framework.

Leader’s DON’Ts List

We all know what a leader should look like. Now, let’s spice the things up with some negativity. See what leaders should not do or be.

The 14 Pillars of an Almighty Marketing Management System

Do you want to manage your marketing department with all its moving parts? Build it on these 14 must-have pillars.

9 Ways to Make People Buy From You

If you have a business, you are selling something. Whether it's groceries, SPA services, or advertising space, you are looking for customers who will give you their money in exchange for the products/services you offer. It’s a basic truth that the most important thing for you

7 Priceless Lessons About Working From Home

Workers on the corporate front have been tirelessly fighting for the "home office" for years. In large and modern companies, this has become a common practice. In more "conservative" ones, the mentality still prevails that "if you're not within arm's reach

Influencers' Guide to Marketing Directors

I remember one of my meetings with an influencer. The lady had called saying she wanted to talk, I agreed, and I was expecting her at the office. She arrived half an hour late but brought her manager with her. Let’s call her Natalie. We sat down to talk.

5 Lead Magnets Which Work Every Time

To build a quality email list (database) that yields good results, one of the most important things is the source from which we secure our subscribers and the way we do it. A fundamental requirement (both from a business and legal standpoint) is that people themselves must want (give us