Marketers: Burn-Out or Burn-In?

As marketers we have only two choices on the workplace: 1/ Burn out; 2/ Burn in. Which one do you prefer? There is no use of a burned out, depressed and demotivated marketer. Such a person cannot create anything meaningful and turns into an office clerk, pulling reports and launching

My Professional Philosophy (and Why You Also Need One)

We all know how important is the integrity in life and business. Sometimes, though, it is not very clear how to achieve it. Simple solution: You need a reference framework.

Leader’s DON’Ts List

We all know what a leader should look like. Now, let’s spice the things up with some negativity. See what leaders should not do or be.

The 14 Pillars of an Almighty Marketing Management System

Do you want to manage your marketing department with all its moving parts? Build it on these 14 must-have pillars.

9 Ways to Make People Buy From You

7 Priceless Lessons About Working From Home

Workers on the corporate front have been tirelessly fighting for the "home office" for years. In large and modern companies, this has become a common practice. In more "conservative" ones, the mentality still prevails that "if you're not within arm's reach

Influencers' Guide to Marketing Directors

I remember one of my meetings with an influencer. The lady had called saying she wanted to talk, I agreed, and I was expecting her at the office. She arrived half an hour late but brought her manager with her. Let’s call her Natalie. We sat down to talk.

5 Lead Magnets Which Work Every Time

To build a quality email list (database) that yields good results, one of the most important things is the source from which we secure our subscribers and the way we do it. A fundamental requirement (both from a business and legal standpoint) is that people themselves must want (give us

Email Marketing Strategy 101

We all know that overplanning is not good. Action is needed. However, jumping in without figuring things out is not advisable either. This applies to email marketing as well. I will share the main elements of an email marketing strategy and the basic decisions we need to make (understand: "

The Questions About Email Marketing

Recently, I asked my audience to share what topics related to email marketing interest them. I expected everything to revolve around list building or improving open rates. Imagine my surprise when, after analyzing and summarizing the received questions, I ended up with a list of 125 pressing topics. Here they

The Three Types of Email Marketing Campaigns

As you may know, simply sending emails to people might have some effect, but we want results, achievements, influence. We don’t want to waste our time or that of our recipients. Sometimes, a one-time send is useful and appropriate, such as for a regular newsletter, reminder, or flash promotion.