Hi, I am Boril. I help stressed marketers to survive and thrive.
Over the past 20 years, I went from a graphic designer, to web developer, to marketer, to marketing director, to CMO.
I worked with 100+ brands, created 250+ websites myself, touched the life and work of 10,000+ marketers and entrepreneurs, built 6 marketing teams and visited 29 countries.
The Life Of A Marketer
Us, marketers, we live a very tough life – fast paced, stressful, having zillion moving parts and full of people who are ready to give us (unwanted) marketing advice after watching a 7-minute video on YouTube.
At the same time, we love our job. Having a “marketing head” gives us a different perspective to almost everything. However, we are also human (surprise!).
We struggle, we learn, we love, we make mistakes and we want to have a meaningful life.
For those 20 years I didn’t find all the answers, but knocked on most of the doors. And I continue knocking on new ones.
I am not a guru. I am not going to teach you or to give you advice. What I am going to do is to share. Here I am sharing shamelessly what I have explored, what obstacles I have faced, what mistakes I have done and what things I have figured out and built.
All of the above is an ongoing process which happens also in this very moment. So, grab the popcorn and enjoy the show.
More About "The Author"
It feels a bit odd to talk about myself in the third person, but let’s imagine someone asked,
“Who is Boril Bogoev?”
and someone else answers:
Boril Bogoev is a marketing strategist and practitioner with over 20 years of experience in the digital field.
Back in 1999, he began his career as a graphic designer. He climbed every rung of the ladder—web designer, programmer, corporate sales, marketing. He has extensive practical experience with most aspects of digital marketing—marketing management, content marketing and copywriting, email marketing, affiliate marketing, social media marketing, online advertising, marketing optimization, and marketing technologies.
In 2010, he defended a dissertation on “Automated Systems in Internet Business Models.” A year later, he created the first and most comprehensive (at the time) online marketing course in Bulgaria—”Internet Marketing Jump Start.”
Over the last 11 years, Boril has created 21 online courses, which he publishes in the Learning Zone on his website. He is the co-author of two e-books and the author of five. He published his first print book, “The Wisdom of Boril,” in 2018.
He teaches courses at New Bulgarian University and SoftUni. He has been a speaker at dozens of events and conferences, leading hundreds of trainings and presentations. He has reached personally (through live events) and via online trainings over 10,000 people.
Boril’s professional experience spans a wide range of industries (as an expert, manager, or consultant)—FinTech, fashion, sporting goods, real estate, children’s toys, telecommunications, publishing, systems integration, cosmetics, online media, furniture, and others.
Boril also has been a freelance consultant with projects in diamond trading, organizing events and trainings, an online auction platform, a marketplace for a wide range of products, and a clinic for high-tech beauty, life extension, and health improvement practices.
Boril Bogoev specializes in marketing management and optimizing results for clients in Bulgaria, the Czech Republic, Canada, and the United Arab Emirates. His focus is on e-commerce projects, email marketing and automation, marketing management, marketing technologies, and conversion optimization.
Currently, Boril is Group Head of Marketing 0f BinHendi Holding. He is doing his best to drive forward the marketing success of 6 brands by composing a state-of-the-art marketing management platform and building the best marketing team.
All My Hats
For good or bad, I am not a single-dimension persona. I have many roles and identities and I wear many hats. Here is the short list:
- Head of Marketing
- Husband
- Father
- Book Worm
- Apple Fan
- French Riviera Fan
- Samurai Swords Admirer
- Beauty and Harmony Connoisseur
- Homegrown Philosopher
- Serial Caterpillar (I am sure you don’t get what I mean by that)
- Lucid Dreamer
- Life Explorer and Experimenter
- Writer
- Dubai Guy
- Tech Geek
- Futurism and Science Junkie
- Retro-Futurism and 50s-60s Addict
- Culture and Lifestyle Traveller
- Rolls Royce and Ferrari Soft Fan
- Sketcher and Backyard Artist
My Professional Philosophy
- Holistic approach. Everything is marketing and marketing is everything.
- Start with the foundations. Set the pillars right from the very beginning.
- Unshakeable infrastructure. Build to perform, last and scale.
- Leverage people. People are the elephant in the room. Select, train, maintain, develop, lead, inspire.
- Grow by upgrading, not by following. Plan, perform, progress, by building on your own achievements, not by comparing to others.
- Clients are human. Your clients are your community. They are not just rows and numbers in a spreadsheet.
- Problems, problems. Problems are everywhere and they are not obstacles but stepping stones to perfection. Solve them not in order of appearance but by the magnitude of their impact.
- Quick-easy-simple is a trap. There is no significant and meaningful success which is quick, easy and simple. The scam is.
- Be professional. Think well. Keep your promises. Stay calm. Do the work with grace and excellence.
My Inspiration
When I need a push or just an inspiration, I turn to the following masterpieces of human spirit…
Our Deepest Fear
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness.
That most frightens us.
We ask ourselves:
Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small.
Does not serve the world.
There’s nothing enlightened about shrinking
So that other people won’t feel insecure around you.
We are all meant to shine,
As children do.
We were born to make manifest.
The glory of God that is within us.
It’s not just in some of us;
It’s in everyone.
And as we let our own light shine,
We unconsciously give other people permission to do the same.
As we’re liberated from our own fear,
Our presence automatically liberates others.
― Marianne Williamson
Dare Mighty Things
It is not the critic who counts; nor the one who points out how the strong person stumbled, or where the doer of a deed could have done better.
The credit belongs to the person who is actually in the arena; whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again, because there is no effort without error and shortcoming; who does actually strive to do deeds; who knows the great enthusiasms, the great devotion, spends oneself in a worthy cause; who at the best knows in the end the triumph of high achievement; and who at worst, if he or she fails, at least fails while daring greatly.
Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those timid spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.
― Theodore Roosevelt, 26th President of the United States
Invictus
Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.
Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.
It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul.
― William Ernest Henley
