The Questions About Email Marketing

Boril Bogoev

May 20, 2024 — 6 min read

Recently, I asked my audience to share what topics related to email marketing interest them. I expected everything to revolve around list building or improving open rates.

Imagine my surprise when, after analyzing and summarizing the received questions, I ended up with a list of 125 pressing topics.

Here they are:

How to keep the audience interested without being annoying? How to be useful and wanted? To be effective without being irritating.
How to use tags - examples with Mailchimp and MailerLite?
How to always land in the inbox (for an online store)? Strategy and tactics.
What is the real benefit of email marketing? Where and how to apply it to leverage its advantages?
Segmentation - strategies and tactics?
How to write successful subject lines and email marketing copy in general?
Best practices to avoid ending up in spam folders?
How to design emails correctly?
Strategies and tactics for building a large email list? Finding leads through different channels and in various ways?
Open rates - strategies and tactics to increase them; what can we achieve and what not?
Advantages and disadvantages of leading platforms? Comparison? Review? Presentation of each platform.
Does anyone read email newsletters at all? (Do it with new statistics and make it sound fun)
Application of email marketing for non-commercial purposes, NGOs?
How often should an email newsletter be sent? (Example for a clothing store).
Email marketing automation related to artificial intelligence and machine learning?
How long will we continue to fall for marketing? How long will marketing be a big lie and manipulation instead of simply presenting a quality product? (Cries for a funny video with many funny examples).
How to structure emails? (For different types)
What content to include in newsletters and emails?
New trends in email marketing? How has it changed over the years? History of email marketing and practical-oriented trends and changes?
Will messengers replace email marketing? Comparison between email marketing and messenger marketing. Trends, future, and applications of both.
How to prepare an email marketing plan for an online store - frequency, structure, content.
Most successful and effective practices and applications of email marketing.
How to improve the deliverability of your emails?
Ratio of useful to commercial content so people don’t unsubscribe or close? Is a mix necessary? Different segments, different content?
Gamification in email marketing?
Out-of-the-box campaigns?
How to avoid being pushy with your email marketing and at the same time make your campaigns successful?
Trends in email marketing for 2022 and beyond?
How to track campaign effectiveness, how to interpret the data and make decisions for improvement?
How to overcome the fear that your email newsletter (campaigns) will be perceived as spam?
How does email marketing technically work? Building the technical process from scratch with different tools?
Processes and procedures in email marketing? Email Marketing OPR.
Psychology of email marketing?
Appropriate form of address in emails?
Volume/length of emails we send?
How to increase sales with email marketing?
Tips from email marketing experience? Case studies.
Automated sequences - strategies, types, approach, building?
How to send successful cold emails?
How to ensure targeted traffic from people ready to sign up for our email list?
What to do if we can’t speak good English but want to sell in the USA?
How to write attractive emails? Email copywriting?
How to gather an email database if you don’t have a website?
How to use email marketing if you have a small list or almost none?
Is Mailchimp still worth it? How has email marketing changed in the last 4-5 years?
Effective strategies for email marketing with declining open rates? To examine cases where our open rate increases. Show statistics on whether it’s declining globally.
How do mail servers work? What does each function lead to?
Personalization in email marketing - strategies, tactics, examples, tools?
Advanced email marketing automation?
A/B testing approaches in email marketing?
Email design - strategies, tactics, best practices.
What to watch out for if using an external email marketing consultant?
Should we use a mailing service from an external company?
Integrations of Mailchimp (and other platforms) and how to use them?
How to structure an email marketing campaign? Types of campaigns?
Transactional emails for online stores and how to use them as part of your email marketing?
How to avoid spam when receiving emails and how not to be considered spammers when sending them?
The place of email marketing in the marketing mix of different types of businesses and organizations?
Should we hire an external email marketing expert or handle it ourselves? Which is better?
Is email marketing effective today and in what ways?
Email marketing in the tourism and hospitality sector? (I have no experience)
What is double opt-in and why is it important?
Automation with Mailchimp? Specifics? Concrete examples, applications, strategies?
What is the one thing people always respond positively to in emails? What makes them wait for our emails with interest?
Why does my email go to spam?
Is it appropriate to start communication with an email?
Is it appropriate to send a company presentation via email?
Technical details of email marketing? Hard bounce, etc.
Effective ways to get feedback and survey audience interests?
When is an email campaign considered successful?
Email marketing before and after COVID? Successful practices, examples? What has changed and what has remained the same?
How to attract more interested subscribers (potential clients) instead of owning bought email lists?
How to quickly and easily manage a weekly newsletter? Strategies, tactics, process, automation options?
How to choose an email marketing platform?
How to manage a brand’s email marketing?
Interesting ideas for attractive email marketing?
How to organize and manage subscriber lists?
How to find topics interesting for our audience?
How to optimize email marketing - strategies and tactics?
How does email marketing work?
Optimization of processes and improving the service through personalization?
What is the difference between people wanting to receive messages from us and us thinking they need these messages?
How to reach people who need our messages without going through spam strategies?
How can our message reach more people?
Ethical issues: how much does email marketing invade people’s privacy and is it relevant to their needs and interests?
Unconventional ideas in email marketing?
How many links, how many images should there be in a newsletter and how long should it be?
How to reach people who don’t even open their emails?
What does an email marketing specialist need to know to start in a position responsible for email marketing?
Useful and current information related to GDPR?
B2B email marketing?
How to reach emails via LinkedIn? SalesQL and its alternatives?
How to analyze email recipient behavior?
How to define the audience for each of our messages?
Email marketing automation for online stores. Conditional workflows.
How to formulate the needs of a potential client to build steps to achieve their goals through my product?
Statistics and infographics for the most effective things in email marketing in 2022 - length, design, images, approach, frequency, etc.
Small tricks in email marketing?
How to make our images display by default when sending a newsletter?
How to establish tolerance levels for receiving emails for people from Bulgaria and the region?
How to choose the right tone for email marketing communication? How to set a semi-formal tone for people we don’t know?
Should there be emotion in emails or not?
How to request feedback with an email marketing campaign?
Regular and predictable emails or variable sending frequency?
How can email marketing be used for network business?
How can I influence a client with an email?
What is the cost of email marketing and what is its efficiency, return?
How to migrate between different platforms and have proof that the emails are legitimately collected?
Using GIF animation in email campaigns? Is it appropriate? In which cases? How is it visualized on different platforms?
The dilemma: newsletter subscribers don’t buy, non-subscribed store customers actually buy?
What is the effective ratio of images to text to achieve the desired action?
Advanced strategies to increase the placed order rate?
How to deal with low CTR?
How to reduce the bounce rate?
How to collect email addresses from clients when they prefer to order by phone? How do we know they prefer to order by phone?
Why is SendGrid such a clunky platform?
Mistakes and problems when creating email campaigns with Mailchimp?
Working scripts for writing successful sales offers with email marketing?
How to increase subscriber engagement?
How to prepare the perfect follow-up email for those who didn’t open the first one?
How to attract more loyal subscribers?
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