Smile!

What is a Brand? My observations suggest that your personal brand is that thing, your thing, that sets you apart from the competitive crowd in the eyes of your audience. I read in a book that your brand is the word you’ve reserved in people’s heads. Even if it’s not just one word, it’s crucial that it’s something focused. And here is where our deliberate efforts come in. “Jack of all trades” isn’t always a good and useful brand for us.

Then there’s the second type of people. These are the odd birds who were always “clicking” on the computer in school while their peers were playing soccer outside. These people simply love technology, computers, apps, the Internet. But that’s not all. They love learning new things, they love to experiment, and sometimes they do many things at once (which they enjoy). They might build a successful online business or they might not, but all the while, they do it with a tongue out and with great pleasure.