The Three Most Important Factors in Digital Marketing

There are three crucial factors in internet marketing that determine whether you'll succeed or remain among the dreamers of internet riches. Without these three factors, your website is just a useless pile of files, taking up space on some server in the Internet.

There are three crucial factors in internet marketing that determine whether you’ll succeed or remain among the dreamers of internet riches. Without these three factors, your website is just a useless pile of files, taking up space on some server in the Internet.

What are these factors?

They are traffic, conversion, and the long-term value of your customers.

Traffic

If nobody visits your site, nobody will buy anything from you – it’s close to common sense. Without traffic, a website is like dead weight. So, your primary and first task (even more important than the modern design of your site and the fancy plugins you’ve installed from the internet) is to ensure visitors to your site. The more, the better.

It’s also important what kind of traffic you attract to your site. It can be untargeted and targeted. General (untargeted) traffic usually doesn’t do you any good – they’re aimless visitors just browsing around. Targeted traffic is the one that will bring you more sales and success. These are visitors who are looking for something specific and find it on your site.

Conversion

No matter how much traffic you have, if you don’t use it, it’s useless. Yes, having a popular website brings you some satisfaction, but nothing more.

So, the pages of your website are usually used to make the visitor do something – to buy a product, order a service, fill out a form with data, or perform another action desired by you.

The more visitors to the site perform this action, the higher your conversion rate. It is measured in percentages, and the formula is as follows: % Conversion = (number of desired actions taken / number of visitors) * 100, %

Here’s an example: If you sell your new e-book from your site and have 180 visitors a day, of which 2 buy it, then your conversion rate is (2/180)*100 = 1.1%.

A normal conversion rate is considered to be within 1-3%, a good one – 5%. If you have over 10% conversion, you can consider yourself a marketing guru. Of course, conversion depends on many factors—these values are just indicative.

Long-Term Value of Customers

If a visitor buys a product from your online store and then you manage to build a relationship with them—helping them, sending them useful information, building a strong brand—then they will buy from you many times over time. In other words, their value to your business is not just in the first purchase but in all the money they will spend with you over time.

There are various ways to increase the long-term value of your customers, but they all go through building mutual trust, adequate communication, and customer care.

Here’s an example: If a visitor buys your book for $20 and you do nothing to retain them, their value to you is $20. But if you manage to turn them into your “fan,” make them trust you, make them happy with you, then they may buy your home study course for $199 and participate in your live seminars for $490. And then recommend you to another 10-20 of their friends who make purchases from you for similar amounts. As you can see, the value of the customer to you becomes $20 + $199 + $490 = $709, with the effect of recommendations being even greater.

As an online entrepreneur and marketing specialist, you have three main tasks to bring your business to success.

Increase traffic to your site.
Increase the conversion of your offers.
Increase the long-term value of your customers.

It seems simple, but it’s not. It seems easy, but it’s not. It seems small—just three things—but it’s not!

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