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Nowadays, with drastically increasing competition in practically all areas of life and business, personal branding is becoming ever more crucial for success. I’ll try to shed some light on how important branding is for each of us—from employees to entrepreneurs, from yoga instructors to mafia bosses. What is a Brand? My observations suggest that your […]
Impostor Syndrome is no joke. It can wreck careers and businesses. But how do you know if you have impostor syndrome or if you’re just not good enough? Here’s my story… The Phases of My Career Through the Lens of Impostor Syndrome Phase 1: The Student I was self-learning web design, graphic design, print design, […]
As marketers we have only two choices on the workplace: 1/ Burn out; 2/ Burn in. Which one do you prefer? There is no use of a burned out, depressed and demotivated marketer. Such a person cannot create anything meaningful and turns into an office clerk, pulling reports and launching ads without giving them a […]
Workers on the corporate front have been tirelessly fighting for the “home office” for years. In large and modern companies, this has become a common practice. In more “conservative” ones, the mentality still prevails that “if you’re not within arm’s reach and I can’t see you, you’re not working.” In both cases, working from home […]
Do you want to manage your marketing department with all its moving parts? Build it on these 14 must-have pillars. One of the most pressing stress points we have as Heads of Marketing is how to organize, monitor and make work all the moving parts in our marketing departments especially when managing several brands. Over […]
Why we want superpowers (and what to do about it)? — Remember when you were 8 years old, running around the house with a towel tied around your neck, pretending to fly? You’re 35(or 45, or 55) now. You still watch superhero movies. You still imagine what it would be like to have superpowers. What’s […]
Thousands of engineers spent years to build A.I. that actually works for the public (fool proof). Still, “the public” always finds ways to prove that stupidity and short-sightedness is more powerful than intellect. We are lucky to live in times when we have all the knowledge of the Humanity (or at least most of it), […]
If you master your time, you will master your life. But do we really control our time? I have read most of the time management and productivity books on the market and have been testing the most prominent productivity apps and concepts for the past 30 years. One of my observations (which BTW is pretty […]
If you have a business, you are selling something. Whether it’s groceries, SPA services, or advertising space, you are looking for customers who will give you their money in exchange for the products/services you offer. It’s a basic truth that the most important thing for you is your customers. Without them, your business wouldn’t exist. […]
How often do we let ourselves get swept up in anger, forgetting that, more often than not, it only leaves us with the mess? We’re punishing ourselves for what someone else has done. The cost? A lot more than the issue at hand – it can be our health, our relationships, even our self-respect. In […]
Iremember one of my meetings with an influencer. The lady had called saying she wanted to talk, I agreed, and I was expecting her at the office. She arrived half an hour late but brought her manager with her. Let’s call her Natalie. We sat down to talk. She had her reasons for being confident […]
I am not a Human Resources expert for sure, but based on my 10+ years experience as Head of Marketing / CMO, I can say that if there is one thing which can ruin a team and drop the performance, it is the toxic work environment. Any kind of corporate culture comes from the top, […]
