Всичко е маркетинг

  • Email Marketing Strategy 101

    We all know that overplanning is not good. Action is needed. However, jumping in without figuring things out is not advisable either. This applies to email marketing as well. I will share the main elements of an email marketing strategy and the basic decisions we need to make (understand: “problems to solve”) for each element:…

  • The Questions About Email Marketing

    Recently, I asked my audience to share what topics related to email marketing interest them. I expected everything to revolve around list building or improving open rates. Imagine my surprise when, after analyzing and summarizing the received questions, I ended up with a list of 125 pressing topics. Here they are: How to keep the…

  • The Three Types of Email Marketing Campaigns

    As you may know, simply sending emails to people might have some effect, but we want results, achievements, influence. We don’t want to waste our time or that of our recipients. Sometimes, a one-time send is useful and appropriate, such as for a regular newsletter, reminder, or flash promotion. However, if we want to launch…

  • Smile!

    A smile is free. You won’t lose anything if you smile. Do it now. With the first person you meet. Then try with the second. Keep going like this all day. I believe you’ll feel like doing the same tomorrow. If people you meet on the street, in the store, in the office, don’t smile…

  • Is Online Business for Me or Should I Look for Another Calling?

    Basically, there are two types of people interested in online business. The first type are those who have heard that it’s trendy now, that you can make a lot of money, and so on. These folks jump into various business models and activities with the sole aim of making high incomes and then spending the…

  • How Does Personal Branding Affect Your Present and Future?

    Nowadays, with drastically increasing competition in practically all areas of life and business, personal branding is becoming ever more crucial for success. I’ll try to shed some light on how important branding is for each of us—from employees to entrepreneurs, from yoga instructors to mafia bosses. What is a Brand? My observations suggest that your…

  • On Opitimism

    I’ve been reading books about so-called “positive thinking,” success, psychology, and the like for quite some time. Some of them are truly valuable and literally turned my life around. The rest just copy from the valuable ones. But one thing is clear from all of them—if you want to succeed and feel happy, you need…

  • Starting Your Own Business or Working for a Salary? Which Is Better?

    Entrepreneurship Isn’t Just A Type Of Activity; It’s Also A Way Of Thinking, A Perspective, And An Approach To The World. If You Have An Entrepreneurial Mindset, You Can Even Use It In Your Personal Life And In Salary Work, And With Great Success. It’s Not Mandatory To Have Your Own Business. When I scroll…

  • The Three Most Important Factors in Digital Marketing

    There are three crucial factors in internet marketing that determine whether you’ll succeed or remain among the dreamers of internet riches. Without these three factors, your website is just a useless pile of files, taking up space on some server in the Internet. There are three crucial factors in internet marketing that determine whether you’ll…

  • The Secret Psychology Behind Our Superhero Dreams

    Why we want superpowers (and what to do about it)? — Remember when you were 8 years old, running around the house with a towel tied around your neck, pretending to fly? You’re 35(or 45, or 55) now. You still watch superhero movies. You still imagine what it would be like to have superpowers. What’s…

  • How Not to Use ChatGPT Like an Idi*t?

    Thousands of engineers spent years to build A.I. that actually works for the public (fool proof). Still, “the public” always finds ways to prove that stupidity and short-sightedness is more powerful than intellect. We are lucky to live in times when we have all the knowledge of the Humanity (or at least most of it),…

  • The “AAA Time Boxing” Method

    If you master your time, you will master your life. But do we really control our time? I have read most of the time management and productivity books on the market and have been testing the most prominent productivity apps and concepts for the past 30 years. One of my observations (which BTW is pretty…