Marketers: Burn-Out or Burn-In?

As marketers we have only two choices on the workplace:

1/ Burn out; 2/ Burn in.

Which one do you prefer?

There is no use of a burned out, depressed and demotivated marketer.

Such a person cannot create anything meaningful and turns into an office clerk, pulling reports and launching ads without giving them a second thought.

Marketing is about creativity.

Inspiration.

Effective communication.

Emotion.

Beauty.

Movement.

Community.

Even disruption (not always necessary).

But it is hard to work and live this way, because there are…

“Tight Deadlines”.

“Challenging Targets”.

“Performance Evaluation Sessions”.

“Quarterly Reviews”.

“Corporate Policies”.

“Necessary Multitasking”.

“Competitive Environment”.

“Being a team player”.

To be creative you need freedom and space.

But you have pressure and exhaustion instead.

How to manage staying sane and not burn out?

You need to keep the fire within. To burn in and explode, instead of implode and burn out.

Here are the steps:

1. Recall, remember why are you a marketer.
2. If you cannot recall a reason, find one.
3. If you cannot find a reason, quit and start doing something else.
4. But if you do remember why are you a marketer, collect all f*ckz you are ready to give for what other think about you and your work and offer those to your muse.
5. Feel the wave of inspiration coming from within, and not from Teams calls.
6. Create. Produce. Write. Share.
7. Enjoy the process.

Remember: You are a creator, not a clerk. Better burn in, than burning out.

Your Head of Marketing Next Door!
Have a great day!