Marketers: Burn-Out or Burn-In?
As marketers we have only two choices on the workplace:
1/ Burn out; 2/ Burn in.
Which one do you prefer?
There is no use of a burned out, depressed and demotivated marketer.
Such a person cannot create anything meaningful and turns into an office clerk, pulling reports and launching ads without giving them a second thought.
Marketing is about creativity.
Inspiration.
Effective communication.
Emotion.
Beauty.
Movement.
Community.
Even disruption (not always necessary).
But it is hard to work and live this way, because there are…