My Professional Philosophy (and Why You Also Need One)

We all know how important is the integrity in life and business.

Sometimes, though, it is not very clear how to achieve it.

Simple solution: You need a reference framework.

If you act with integrity (as a person and/or as a brand) you feel good. Stress levels are lower. You can make decisions faster and follow a meaningful direction.

How to get there?

You need a reference framework. The process works like this:

1. This is my reference framework which declares how I act in different situations.
2. Here is a situation?
3. If I act as I said in the reference framework, I demonstrate integrity and feel satisfied and even proud.
4. If my actions don’t overlap with my framework, I feel bad, stressed and miserable.

The Components

This reference framework is personal, work or brand philosophy which usually includes three important elements:

1. Values
2. Beliefs
3. Rules

Even if you think you don’t have a philosophy, actually you have. It is just not documented yet. If you put it in writing, you will gain crystal clarity and a firm foundation for integrity and professionalism.

My Work Philosophy

Here is my work philosophy below. It evolved over the years (and will continue to evolve):

1. Holistic approach. Everything is marketing and marketing is everything.
2. Start with the foundations. Set the pillars right from the very beginning.
3. Unshakeable infrastructure. Build to perform, last and scale.
4. Leverage people. People are the elephant in the room. Select, train, maintain, develop, lead, inspire.
5. Grow by upgrading, not by following. Plan, perform, progress, by building on your own achievements, not by comparing to others.
6. Clients are human. Your clients are your community. They are not just rows and numbers in a spreadsheet.
7. Problems, problems. Problems are everywhere and they are not obstacles but stepping stones to perfection. Solve them not in order of appearance but by the magnitude of their impact.
8. Quick-easy-simple is a trap. There is no significant and meaningful success which is quick, easy and simple. The scam is.
9. Be professional. Think well. Keep your promises. Stay calm. Do the work with grace and excellence.

If you feel lost, spend some time alone or with your team and try to document your philosophy. Don’t just follow cliches or try to sound cool. Better dig deeper and find your unique reference framework.

It help to sleep better.