Impostor Syndrome Is No Joke
Impostor Syndrome Is No Joke. It can wreck careers and businesses. But how do you know if you have impostor syndrome or if you’re just not good enough? Here’s my story…
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The Only 5 Meetings That Matter—And How to Avoid Them Too
Maybe you hate meetings (same here). Or maybe you love them (strange person) There are “great” meetings and “time-wasting” meetings. But in reality, only five types of meetings are truly necessary—and even those can sometimes be avoided.
The Criticism Protocol
Criticism can turn your entire life and career around. In a negative way. If you don’t handle it in a healthy way.
The Ultimate List of Copywriting Frameworks Which You Can Start Using Today
You are writing all the time. To persuade, to inspire, to report, to teach. Make it powerful and impactful using copywriting frameworks.
The Four Discomforts
The funny thing about life: Everything we want is comfort and yet this is the only thing which we never really get.
Punishing Yourself for the Mistakes of Others
How often do we let ourselves get swept up in anger, forgetting that, more often than not, it only leaves us with the mess? We’re punishing ourselves for what someone else has done. The cost? A lot more than the issue at hand – it can be our health, our
Marketers: Burn-Out or Burn-In?
As marketers we have only two choices on the workplace: 1/ Burn out; 2/ Burn in. Which one do you prefer? There is no use of a burned out, depressed and demotivated marketer. Such a person cannot create anything meaningful and turns into an office clerk, pulling reports and launching
My Professional Philosophy (and Why You Also Need One)
We all know how important is the integrity in life and business. Sometimes, though, it is not very clear how to achieve it. Simple solution: You need a reference framework.
Leader’s DON’Ts List
We all know what a leader should look like. Now, let’s spice the things up with some negativity. See what leaders should not do or be.
The 14 Pillars of an Almighty Marketing Management System
Do you want to manage your marketing department with all its moving parts? Build it on these 14 must-have pillars.
9 Ways to Make People Buy From You
7 Priceless Lessons About Working From Home
Workers on the corporate front have been tirelessly fighting for the "home office" for years. In large and modern companies, this has become a common practice. In more "conservative" ones, the mentality still prevails that "if you're not within arm's reach
Influencers' Guide to Marketing Directors
I remember one of my meetings with an influencer. The lady had called saying she wanted to talk, I agreed, and I was expecting her at the office. She arrived half an hour late but brought her manager with her. Let’s call her Natalie. We sat down to talk.
5 Lead Magnets Which Work Every Time
To build a quality email list (database) that yields good results, one of the most important things is the source from which we secure our subscribers and the way we do it. A fundamental requirement (both from a business and legal standpoint) is that people themselves must want (give us
Email Marketing Strategy 101
We all know that overplanning is not good. Action is needed. However, jumping in without figuring things out is not advisable either. This applies to email marketing as well. I will share the main elements of an email marketing strategy and the basic decisions we need to make (understand: "
The Questions About Email Marketing
Recently, I asked my audience to share what topics related to email marketing interest them. I expected everything to revolve around list building or improving open rates. Imagine my surprise when, after analyzing and summarizing the received questions, I ended up with a list of 125 pressing topics. Here they
The Three Types of Email Marketing Campaigns
As you may know, simply sending emails to people might have some effect, but we want results, achievements, influence. We don’t want to waste our time or that of our recipients. Sometimes, a one-time send is useful and appropriate, such as for a regular newsletter, reminder, or flash promotion.
Smile!
A Smile Is Free. You Won't Lose Anything If You Smile. Do It Now. With The First Person You Meet. Then Try With The Second. Keep Going Like This All Day. I Believe You'll Feel Like Doing The Same Tomorrow. A smile is free. You won’
Is Online Business for Me or Should I Look for Another Calling?
Basically, there are two types of people interested in online business. The first type are those who have heard that it’s trendy now, that you can make a lot of money, and so on. These folks jump into various business models and activities with the sole aim of making
How Does Personal Branding Affect Your Present and Future?
What Is A Brand? My Observations Suggest That Your Personal Brand Is That Thing, Your Thing, That Sets You Apart From The Competitive Crowd In The Eyes Of Your Audience. I Read In A Book That Your Brand Is The Word You’ve Reserved In People’s Heads. Even If
On Opitimism
For Some Reason, Being Grounded, Balanced, Practical, And Stable Is Considered Very Valuable And Good. But If You're A Dreamer, Believe In Yourself And Your Success, And Aim To Achieve A Lot In Life, That’s Seen As Bad And Unproductive Personally And Family-Wise. The Prevailing Opinion Also
Starting Your Own Business or Working for a Salary? Which Is Better?
Entrepreneurship Isn't Just A Type Of Activity; It's Also A Way Of Thinking, A Perspective, And An Approach To The World. If You Have An Entrepreneurial Mindset, You Can Even Use It In Your Personal Life And In Salary Work, And With Great Success. It'
The Three Most Important Factors in Digital Marketing
There are three crucial factors in internet marketing that determine whether you'll succeed or remain among the dreamers of internet riches. Without these three factors, your website is just a useless pile of files, taking up space on some server in the Internet. There are three crucial factors