The 14 Pillars of an Almighty Marketing Management System
Do you want to manage your marketing department with all its moving parts? Build it on these 14 must-have pillars.
Do you want to manage your marketing department with all its moving parts? Build it on these 14 must-have pillars.
One of the most pressing stress points we have as Heads of Marketing is how to organize, monitor and make work all the moving parts in our marketing departments especially when managing several brands.
Over the past 20+ years I have tested, adopted, created, implemented, abandoned, and revived tens of approaches and methods. In some cases, I had to accept and modify an existing method. In other situations, I was creating it from scratch.
Step-by-step, slowly and with a lot of pushing and pulling, the concept of Almighty Marketing Operating System started to form. I have identified 14 domains where a marketer (marketing manager, head of marketing, CMO) needs to maintain control and forward motion in order to build a working marketing department and still keep his/her mental health and survive physically.
Surprisingly, all those areas of control came with words starting with the letter “P”. Here they are:
