Explore the archive
There are three crucial factors in internet marketing that determine whether you’ll succeed or remain among the dreamers of internet riches. Without these three factors, your website is just a useless pile of files, taking up space on some server in the Internet. There are three crucial factors in internet marketing that determine whether you’ll […]
Nowadays, with drastically increasing competition in practically all areas of life and business, personal branding is becoming ever more crucial for success. I’ll try to shed some light on how important branding is for each of us—from employees to entrepreneurs, from yoga instructors to mafia bosses. What is a Brand? My observations suggest that your […]
As you may know, simply sending emails to people might have some effect, but we want results, achievements, influence. We don’t want to waste our time or that of our recipients. Sometimes, a one-time send is useful and appropriate, such as for a regular newsletter, reminder, or flash promotion. However, if we want to launch […]
Recently, I asked my audience to share what topics related to email marketing interest them. I expected everything to revolve around list building or improving open rates. Imagine my surprise when, after analyzing and summarizing the received questions, I ended up with a list of 125 pressing topics. Here they are: How to keep the […]
We all know that overplanning is not good. Action is needed. However, jumping in without figuring things out is not advisable either. This applies to email marketing as well. I will share the main elements of an email marketing strategy and the basic decisions we need to make (understand: “problems to solve”) for each element: […]
To build a quality email list (database) that yields good results, one of the most important things is the source from which we secure our subscribers and the way we do it. A fundamental requirement (both from a business and legal standpoint) is that people themselves must want (give us permission) to join our database. […]
Iremember one of my meetings with an influencer. The lady had called saying she wanted to talk, I agreed, and I was expecting her at the office. She arrived half an hour late but brought her manager with her. Let’s call her Natalie. We sat down to talk. She had her reasons for being confident […]
Do you want to manage your marketing department with all its moving parts? Build it on these 14 must-have pillars. One of the most pressing stress points we have as Heads of Marketing is how to organize, monitor and make work all the moving parts in our marketing departments especially when managing several brands. Over […]
We are talking about video content and all this AI and visual creation, however we write all the time. We write almost constantly: Messages Blog posts Scripts for videos Emails Landing pages Product descriptions Texts for presentations Reports and much more… You may say: “Ooh, don’t worry, I have ChatGPT (and Claude, and DeepSeek) to […]
Много често чувам/чета изрази от от типа: “Имейл маркетингът остаря” или “Това е един остарял метод” Затова си позволих да направя кратко проучване за историята на имейл маркетинга. За първи път споделих това в курса в СофтУни и мисля, че ще ви е интересно да проследите еволюцията на имейл маркетинга. Наистина, това е един стар […]
Като заговорим за СПАМ, не съм срещал човек, който да не изрази мнение, че мрази спама и спамърите от дъното на душата си.