How Does Personal Branding Affect Your Present and Future?
What is a Brand? My observations suggest that your personal brand is that thing, your thing, that sets you apart from the competitive crowd in the eyes of your audience. I read in a book that your brand is the word you’ve reserved in people’s heads. Even if it’s not just one word, it’s crucial that it’s something focused. And here is where our deliberate efforts come in. “Jack of all trades” isn’t always a good and useful brand for us.